Attractive design is nice, but effective design changes the world. With experience spanning brand design, advertising, and strategic positioning, I bring a unique perspective as a designer who thinks like a strategist. My marketing and advertising background means I don't just make things look good, I make sure they're solving the right problem in the first place.

I currently lead brand systems for enterprise clients at Penta Group while building my own practice as a freelance brand designer, working with everyone from Fortune 500 companies to 90-year-old independent schools finding their modern identity. Whether it's a full rebrand, a website that triples viewership, or a campaign that rolls out across multiple states, I approach every project by digging past the surface ask to uncover what the client actually needs.

Industry experience includes financial services (KPMG, Texas Stock Exchange), healthcare (Johnson & Johnson, Humana, Centene Medicaid), hospitality (Marriott), tech (Audible, Speed & Scale), agriculture (Bayer), environmental (ENVU), education (Hillbrook School), and entertainment (Starlight Theatre). I'm also an active AIGA Chicago member, committed to investing in the next generation of designers.