Attractive design is nice, but effective design changes the world. With experience spanning brand design, advertising, and strategic positioning, I bring a unique perspective as a designer who thinks like a strategist. My marketing and advertising background means I don’t just make things look good, I make sure they’re solving the right problem in the first place.

I currently lead brand systems for enterprise clients at Penta Group while building my own practice as a freelance brand designer, working with everyone from Fortune 500 companies to 90-year-old independent schools finding their modern identity. Whether it’s a full rebrand, a website that triples viewership, or a campaign that rolls out across multiple states, I approach every project by digging past the surface ask to uncover what the client actually needs.

Please reach out if you have interest in collaborating together or just want to geek out on design.