In this ever-evolving world of technology, it’s inevitable that AI reaches every corner of our work and lives. My current company is very AI-forward, as are most companies today. We use AI to craft descriptions, develop clearer ways to explain our work to clients, generate ideas, and kickstart new projects. One of the most valuable ways we’ve leveraged AI is for creating proof-of-concept visuals for ambitious ideas that would otherwise be difficult to illustrate. I love using AI in this way: it speeds up processes, makes sharing ideas easier, and eliminates the need to search endlessly for reference images that match what’s in your head.

However, as a creative (and as someone whose profession revolves around producing images, ideas, brands, and experiences), I want to be an advocate for keeping human creativity at the forefront. For example, I believe in hiring illustrators or allowing more time for internal designers to take on projects, rather than relying on “original” creative pulled from AI stock platforms. I like being able to confidently tell clients that the work they’re receiving is truly unique (as much as any piece of work can be). At the same time, I’m transparent in sharing that we use AI to help generate more curated ideas and results during the brainstorming process (which I think is a plus).

I’m adaptable and eager to learn new tools. At the same time, there should always be transparency, limits, and oversight.