Johnson & Johnson Innovative Medicine


cd Thomas Price

ad Rachel Yaros


Penta Group

2024

Johnson & Johnson Innovative Medicine


cd Thomas Price

ad Rachel Yaros


Penta Group

2024

I was the first art director to take the new 2024 Johnson & Johnson International branding and apply it to a long form print piece, the Transparency Report, which required a rigorous understanding of the brand book and a lot of trust and collaboration with the client. From there, I went on to create animated social graphics, a full suite of website modules, and three more years of transparency reports, holding ownership of the Johnson & Johnson brand identity internally. I also storyboarded and collaborated directly with the animation team to create a sizzle video for the Innovative Medicine department along with a full explainer video for the 2023 Transparency report outlining the barriers for everyday consumers trying to access affordable prescriptions.

I was the first art director to take the new 2024 Johnson & Johnson International branding and apply it to a long form print piece, the Transparency Report, which required a rigorous understanding of the brand book and a lot of trust and collaboration with the client. From there, I went on to create animated social graphics, a full suite of website modules, and three more years of transparency reports, holding ownership of the Johnson & Johnson brand identity internally. I also storyboarded and collaborated directly with the animation team to create a sizzle video for the Innovative Medicine department along with a full explainer video for the 2023 Transparency report outlining the barriers for everyday consumers trying to access affordable prescriptions.

Disclaimer: Work shown on this site was created during my employment at Penta, past agencies, and/or through independent freelance engagements, for the clients named. All client names, logos, and trademarks are the property of their respective owners. Inclusion here does not imply endorsement or an ongoing relationship. Images are shown for portfolio and demonstration purposes only.

Disclaimer: Work shown on this site was created during my employment at Penta, past agencies, and/or through independent freelance engagements, for the clients named. All client names, logos, and trademarks are the property of their respective owners. Inclusion here does not imply endorsement or an ongoing relationship. Images are shown for portfolio and demonstration purposes only.

Disclaimer: Work shown on this site was created during my employment at Penta, past agencies, and/or through independent freelance engagements, for the clients named. All client names, logos, and trademarks are the property of their respective owners. Inclusion here does not imply endorsement or an ongoing relationship. Images are shown for portfolio and demonstration purposes only.